Get rid of Bulk Internet
Broadband and Cable Internet
Multifamily property owners should move away from Bulk Internet agreements, residential broadband, and cable internet.
The Problem
These options create challenges for your business. Why? Because as a property owner, staying relevant and competitive is essential. Internet is no longer just an amenity—it’s a utility, just like electricity, water, and gas. It should be always on and always reliable. The impact is significant: fast, gig-speed fiber internet is the #1 factor influencing Gen Z’s rental decisions. Most importantly, providing fast, reliable, always-on internet can boost your occupancy and retention rates by 5-10%.
If you have a bulk internet agreement, residential broadband or cable internet, here are the issues:
1.
Multifamily property owners assume full financial risk with Bulk Internet agreements. If your internet revenue falls short of covering the service provider’s costs, you’ll be responsible for paying the difference out of pocket each month. This creates an unfavorable and unsustainable financial arrangement.
2.
You’re offering broadband technology to your residents. The problem with broadband (and cable internet) is that it’s outdated and operates as a shared resource. Think of it like this: you host a BBQ and pool party for your residents, but the same invitation accidentally goes out to five other nearby properties.
Now, everyone shows up, and there’s not enough food or pool space. That’s how broadband works—it’s a
shared resource stretched thin across multiple properties. Ever wonder why your internet slows down, buffers, or feels like it’s crawling during peak times like major sporting events, or certain times of the day? Now you know why. And this is especially problematic for gamers, content creators, remote workers, and
Gen Z.
3.
Your residents have no choice—they’re locked into the internet provider you select. This also means you inherit the provider’s reputation, which isn’t always a good thing.
Many broadband and cable companies are known for poor service and low customer satisfaction. Are you unintentionally driving down occupancy rates and lease-ups? That’s exactly what Bulk Internet, broadband, and cable agreements can do.
4. And Finally
No successful commercial business would rely on residential broadband service—especially not one with a value comparable to your property.
Here are 5 ways that BlackWing is different:
BlackWing designs, builds, operates, and manages a commercial-grade fiber optic utility for your multifamily property. We provide a Dedicated Internet Access (DIA) connection that runs directly on the national fiber optic backbone, ensuring consistent, high-speed performance at all times.
With guaranteed speeds, service levels, and uptime, our solution delivers the reliability businesses depend on. Unlike broadband, which falls short for professional operations, DIA is the standard for businesses that require uninterrupted, high-performance connectivity.
BlackWing assumes all financial responsibility and risk. We guarantee that your monthly service cost will never exceed the revenue it generates—and we put that in writing.
With guaranteed speeds, service levels, and uptime, our solution delivers the reliability businesses depend on. Unlike broadband, which falls short for professional operations, DIA is the standard for businesses that require uninterrupted, high-performance connectivity.
Next, you own and control your fiber optic network—something you won’t get from AT&T, Comcast, Cox, Google, Spectrum, or others.
This gives you the flexibility to integrate any technology, such as security cameras and surveillance systems, along with additional amenities of your choice.
Internet is instantly available. When a tenant signs a lease, their internet is ready to go—no waiting, no installation fees, and no service technician required.
BlackWing puts choice in your hands. If a tenant isn’t completely satisfied within the first 30 days, we’ll coordinate the installation of their preferred service—seamlessly running it over the community’s fiber optic network. No other carrier offers this level of flexibility and transport options.
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